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Hello AdSense publisher,

We are writing to give you an important follow-up to the changes we announced earlier this month to the referrals to AdSense program. Since announcing the changes, we've received a number of responses about the program being dependent on the location of the referring publisher rather than the referred user. After carefully considering this feedback, we have decided to modify our planned changes.

Specifically, you will have the option to add a referral unit for AdSense within your account when you target any referral unit to Japan and/or any countries in North America and Latin America. To ensure payment for valid conversions, we recommend that you check the targeting settings on your current AdSense referral units.

We'd also like to let you know about upcoming changes to the referrals programs for Google Pack and Firefox:

Google Pack: Currently, you can earn up to $2 when a user downloads and runs Google Pack for the first time after being referred through your link or button. Starting the third week of February, each successful Pack referral will earn up to $1. This change will apply to all referrals for Google Pack and is independent of user location or publisher location.

Firefox: We will also be reducing payments for Firefox referrals from China during the third week of February. This specific referral payment change will only affect installations from users in China. As with referrals to AdSense, this is independent of your location as a publisher.

We understand that these changes may decrease revenue for some of you currently participating in these referrals programs. While it is our goal to help publishers earn as much as possible with the AdSense program, like any other referrals advertiser, we are constantly evaluating our campaigns to make them effective and sustainable.

Again, thank you for your feedback and support of the referrals program.

Sincerely,

The Google AdSense Team
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Hello,

We are writing to share some important information with you about
referrals to the AdSense product. As part of ongoing efforts to
optimize revenue opportunities for our publishers, we're
constantly experimenting with new revenue-enhancing features as
well as tweaking those products already available to our
publishers. This is the case for referral units directing visitors
to sign up for AdSense. After experimenting with this program
over the past year, we've concluded that there are other products
that are of higher value than this program to publishers in your
region. As a result, referral units for the AdSense program will
be retired in the coming weeks. Referrals to other products and
services remain unaffected.

If you're currently displaying referral units on your site
directing users to sign up for AdSense, read on below for details
about what to expect in the coming weeks.

In early January, the option to add referral units directing users
to the AdSense product will no longer appear in your account. You
will continue to accrue earnings for all existing referrals yet to
generate $100 until late January, at which point the program will
be fully retired. Existing referral units will continue to appear
on your pages.

By the end of January, you should remove all referral units
directing users to AdSense from your pages. Referral units
that you do not remove will continue to be displayed on your pages
as normal, but conversions will no longer be recorded. We
suggest you replace the AdSense referrals with referrals to
another product or service or an additional ad unit.

Thank you for referring users to AdSense in the past. We
apologize for any inconvenience this news may cause.

Sincerely,

The Google AdSense Team

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