The New EU Cookie Law – Does Your Website Comply with the Law?
Posted on01 August 2012. Tags: EU Cookie Cop, EU Cookie Law
The EU Cookie Law came into effect in May 2011 and has been legally enforceable since May 2012. The aim of the law is to protect the online privacy of all internet users no matter whether they connect to the web via a laptop, a phone or a tablet device. The law is applicable in all EU countries and so any website owner that is located in one of these countries should make sure that their website complies with the new regulations. Failure to comply could result in a large fine.
Why Was The Law Introduced?
Cookies are small files that remember user preferences among other things and most websites require them to run correctly. Almost every website uses cookies in one form or another. If your website has Google Analytics installed, has any social media links or requires users to sign in you can guarantee that your website is already collecting cookies.
The law was introduced because most web users do not understand that their information is being stored by websites and third parties. Whilst most cookies are not harmful to visitors some cookies are used by third parties to enable them to advertise specifically to a user’s interests; the new privacy law is in place so that users can understand more about the cookies that a website may collect and decide whether they are happy to view a site that uses them or whether they would rather they are turned off.
Before the law was introduced, EU websites were only required to include a privacy policy on their site stating what cookies may be collected from users. This is now not enough. If your website or blog does not show the appropriate cookie warning, you may be prosecuted and fined up to $700,000 or more!
What Should You Do?
http://pingler.com/blog/the-ne...r-website-comply-with-the-law/ 
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