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Note from the AdSense team
Hi, Want to be up-to-date on the latest and greatest developments here at Google AdSense? You’ll find all the details right here in our newsletter. Since our last email update, we’ve launched quite a few new products and features, and we hope you’ve had the opportunity to try them out. Whether the information below is news to you or simply jogs your memory, read on for new ways to make money with AdSense, customize your Google ads, and make your site more engaging for users.As always, feel free to send us your feedback about the tips and updates we’ve provided. We’d love to hear what you think!
Sincerely,
Lilly and Julie, on behalf of the Google AdSense Team
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New and improved AdSense features
AdSense for mobile now available
If you currently run a website designed for mobile phones, or are planning to set one up, you can now monetize your site with Google AdSense for mobile. Similar to AdSense for content, AdSense for mobile automatically serves targeted ads to your mobile webpages, enabling you to earn money while providing useful information to your users. If you’d like to learn more about the specifics of the program, check out the policies and requirements. Or to get started right away, simply sign in to your AdSense account, visit the AdSense Setup tab, and select AdSense for mobile as the product.
Announcing Video Units
We’re excited to announce video units, a new way for publishers to enrich their sites with premium, relevant video content on an embedded YouTube player. We know one of your top goals is to enhance your users’ experience, so video units allow you to choose which video categories to target to your site and which to exclude, as well as to customize the color scheme and layout of the YouTube player. Plus, the ads provided with the videos are highly targeted and non-intrusive. If you’re looking to monetize and enrich your site with premium video content, learn more about video units or simply log in to your account to get started.
Choose your advertisers with Referrals 2.0
All publishers can now take advantage of the newest improvement to our referrals program: cost-per-action ads from our pool of AdWords advertisers. In addition to referring your users to our Google products, you can pick and choose from the many great products and services offered by our advertisers. You can match the content of your site – and your users’ interests – by selecting the specific ads that you want to show on your page. Even better, you can place up to three referrals ads on your page in addition to your standard AdSense for Content ad units.
To get started, just visit the AdSense Setup tab, choose Referrals as your product, and start finding the perfect ads for your site. You can also find out more about the advantages of referrals by reading our Inside AdSense blog post.
Get your ads in shape with rounded corners
You probably noticed the launch of our redesigned ad formats earlier this year, but did you know that you can customize the shape of the ad unit further by selecting between square, slightly rounded, or very rounded corners? To get started with these new shapes, visit the ‘AdSense Setup’ tab in your account. We suggest that you choose the corner style that best matches the look and feel of your sites.
Slightly Rounded Very rounded
Updated ads are just a click away
All AdSense accounts – including yours – were recently upgraded to take advantage of our new ad management feature. Using this new feature, you can store details about your AdSense unit, including ad size, colors, and channel settings, on our servers. That means you can update and change settings for your AdSense unit from within your account, without needing to change the ad code on your page. Want to change the border color of that banner on your site? Just use our new ad management feature to switch the color, hit Save, and presto - that AdSense unit on your site has a brand-new border.
To get started with this new feature, just check out our guide to ‘mastering ad management‘ or head to the Get Ads sub-tab under the AdSense Setup tab in your account.
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Publisher Education
Policy updates for your pages
As a publisher, it’s essential to stay current with occasional policy updates. In recent months, we’ve made two notable changes that you should be aware of. First, we now require that publishers who use online advertising to drive traffic to their site(s) comply with the spirit of Google’s Landing Page Quality Guidelines.
In addition, publishers may now place up to three link units and three referral units per page. (This is in addition to the three standard ad units and two search boxes that publishers are welcome to place on any page.) To learn more about optimizing with link units, read our newest case study about how one publisher used link units to increase income from international traffic.
New: Webinars for our Publishers
In case you missed our latest webinars, we’ve posted the recordings on our Help Center. The New Publisher Webinar covers a basic overview of the AdSense program and account features. During the Taking It to the Next Level: Improving Your AdSense Performance Webinar, our support specialists take you through optimization tips and suggestions on how to increase the performance of your Google ads. Our most recent webinar, What’s New with AdSense, highlights the latest features such as Referrals 2.0 and Blogger Inline Ads.
Don’t be green with envy – be green with EFT!
You may have heard that we’re committed to doing business in environmentally friendly ways at Google. You can help us be green by signing up to receive your AdSense payments via Electronic Funds Transfer (EFT). EFT payments help eliminate the paper waste required to print and send you your check, since they’re deposited directly in your bank account just days after they’re posted to your Payment History page. And as a bonus, you’ll have access to your earnings sooner. EFT is the fastest and greenest payment option available, and signing up is simple. Get your banking details ready and simply follow the steps in our Help Center.
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AdSense Resources
Inside AdSense Blog - Keep up with the latest news, tips, success stories, and insights direct from the AdSense team. To receive posts directly in your inbox, subscribe to the blog.
AdSense Help Forum - Become a part of the AdSense community, where you can learn from other publishers and share your own knowledge and experiences.
Optimization Tips Page - Find out how to improve your AdSense performance with tried and true tips.
AdSense Calendar - Make AdSense dates memorable by subscribing to the AdSense Calendar, which provides our monthly payment schedule, a record of AdSense blog posts, future system maintenance periods, and upcoming events.
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Until next timeThere’s always something happening in the AdSense world, so stay tuned for more updates in the weeks and months to come. If you have any comments or questions about the tips and features outlined in this email, we’d love to hear from you. Thanks for making AdSense a part of your site!
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