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Ok, you might be asking yourself why these are somewhat effective tips? Don’t get me wrong, the tips are effective… but it’s what you do with them that makes them somewhat effective. For some people they’re be highly effective while with others they won’t work at all because they don’t implement them. Anyways, enough psychobabble, here’s the meat:


1. Write as many articles as possible. Bum Marketing is more about quantity than quality and common sense dictates that the more articles you have floating around in cyberspace, the more signature click you’ll get and the more income you’ll earn.


2. Write shorter articles. The internet search, because of the immense quantity of information, requires a fast and focused search. That is why harboring the internet searchers’ short attention span is of utmost importance in being a Bum Marketer. Plus this goes hand in hand with tip #1, if you can write two 400 word articles instead of one 800 word one, you’ll have twice as many articles to your name.


3. Using keywords prominently in your article’s title. For example, a person in a hurry looking specifically for ‘Golf Swing Strategies’ will generally stop to read an article if that word sticks out at them because it’s displayed prominently in the title.


4. Capitalizing on people’s emotions and passion instead of their every-day needs. People buy things online based more upon their desires than their needs so only promote products which cater to wants or desires rather than on what people need.


5. Promote more expensive products instead of cheaper ones. This tip hints to the age-old marketing principle that expensive products usually yield more profit than cheap ones. Your sales will be probably drop a little if you choose to make the switch from expensive to cheap, but increasing your overall commission is the goal here. Plus you’ve probably heard the saying. It’s not much harder to promote a $100 product vs. a $1,000 one… certainly not 10 times harder.


6. Go for products with recurring commissions. This only makes sense. Why not sell them once and make money on a recurring basis? As with the previous tip, it’s not much harder to sell someone a recurring product vs. a one time sale. The combination of the two methods above may prove to be the most profitable, thus getting you a long-term residual income and keeping the amount of work to a minimum.


7. Sample the affiliate programs’ sales page yourself. Check out the page. If it doesn’t compel you to buy (if you were in the market) will it compel the traffic you send? Probably not. Don’t waste your time.


8. Write review based articles. Writing an unbiased review using your own thoughts on the product, highlighting both advantages and disadvantages can easily compel someone to buy the product linked in your sig, especially if you’re honest and it shows through in your writing. It also helps to include information about the producer or author of the item on sale. That way if someone is searching for such a product, there’s a good change they’ll buy through your link and you’ll bag the commission.


9. Only promote quality products with quality sales sites. Writing a compelling article on a product is often never enough. The potential buyer needs to find a quality product and sales page after reading your article, otherwise you have wasted good article on low quality product, and worked in vain.


10. Write “How To” articles These articles provide information on how to solve a specific problem “in a few simple steps” without having to be a specialist to do it. You can use these to promote a product that solves that exact specific problem without giving everything away in the article. Use the “how to” article as a primer for the product in your sig.


By Justin Michie | May 14, 2007

hปปp://www.bummarketingblog.com/10_somewhat_effective_bum_marketing_tips.php

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