Amazon is tossing its hat into the high-fashion discounts game. The eretailer giant announced Tuesday that it’s launching a membership-only shopping site that will offer up to 60% off on fashion items.
Myhabit.com, which goes live with its first sale at noon ET, will feature curated women’s, men’s and children’s departments. Some of the first brands to participate include Doo.Ri, Elizabeth and James, Halston and Vera Wang.
“Membership only” doesn’t necessarily mean exclusive. Signing up is free and instant — no need to wait for someone to invite you. In fact, if you have an Amazon login, you are already a member.
Four-day shipping is free. So are returns, but they receive credit that can be used at Myhabit.com, Amazon.com and Endless.com instead of cash.
The site’s concept is similar to the private sale models of startups like Gilt Groupe, Hautelook and RueLaLa.
Amazon is one of several large web companies looking to infiltrate the personalized fashion space.
Google launched its personalized online fashion shop, Boutiques.com, in November, and eBay launched a Gilt Groupe-like site called Fashion Vault last year.
Links:
http://www.Myhabit.com 
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